Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

As a group when we received the briefs we wanted to do a fun and happy song, so when we saw the song 'girls just wanna have fun' this was perfect for the theme we all wanted to do, as a group we all had different interpretations of what to do this presented us with the first challenge to narrow down the ideas we all had. To construct a music video there is codes and conventions to follow to make the finishing product. Depending on what genre the music video is the codes and conventions are different, listening to our song we knew that our music video would have to be fast and upbeat we also knew that we would need different shots and quick and short edit cuts.

As our first try at the music video different have different shots or short cuts this is why we had to re-shoot also the idea in the first video didnt come across to the audience. We had to change the idea to make it easier and simpler to shoot and edit. The second try at the music video was alot better we used different shots such as close-ups of Lucy Star to emphasis that she is the main character, Long shots of the girls dancing this shows the fun the girls are having which links into the song. Mise-en-scene for the location we used a bedroom which had pink walls, we also used a costume room to represent a charity shop this was to show that Lucy Star different follow the fashion or trends of today. Editing we had fast and short cuts to show the upbeat and fun the girls are having, we used a slipt screen to show the girls getting ready and having fun, apart of this we also used slow motion to slow down the dancing and the girls falling on the bed. However looking at the theory by Andrew Goodwin we see that it says we are made to look upon women in a voyeuristic way, but we have not included that notion of 'looking' within the video for Lucy Star as our artist is not someone to be looked upon in that sense of way, as a group we wanted her to show that girls can be theirselves and not try to be anyone else.

I think that in some aspects our music video follows the codes and conventions of a music video by the camera work and editing, However I also think it challenges the codes and conventions by not showing Lucy Star in a sexual way for men and by only showing the girls having fun and enjoying themselves.