Wednesday 29 September 2010

Questions on Sony BMG

1. Which subsidiary labels do Sony BMG own?
The labels that Sony BMG own are Arista Records, Columbia Records, Epic Records, J Records, Jive Records, RCA Victor Records, RCA Records, Legacy Recordings, Sonic Wave America.

2.How are Sony vertically integrated (how do they profit from the different stages of music production, distribution and consumption)?
Sony wanted to stimulate the sales of hardware by controlling the production and distribution of software. Sony, on the other hand, doesn't need to make a cent selling music. It makes its money manufacturing consumer electronics, producing films, and licensing its formats (e.g. Blu-ray, Playstation), and even owns some retail. While the company wouldn't turn its nose up at profits from recorded music, its music division can be an asset for the company overall without any black ink of its own. This is because the music can be licensed on friendly terms to Sony's movies, games, and distribution portals, and can be used to support new technology formats.

3.How do Sony profit from the media convergence at the level of the media product ( for example a film soundtrack or music in a video game)?
Sony profit from media convergence as if a film is using a soundtrack by a artist signed to their label

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